A Guide for Using Twitter Trending to Grow Your Business

Date: November 5, 2017 Author: hpwebz Comments: Leave a reply

Introduction

We all love social media. Twitter is one of the most popular social media platforms, primarily for its ease of use. The platform has become an essential tool for businesses who want to make an impression online. Today almost every company has a Twitter account, and those who do are not maximizing their online potential. With a proper focus on your Twitter business account, you can comfortably convert it account into a lead generation powerhouse. Here’s how to use Twitter to your advantage:

Build your followers

The secret to successful social media is keeping your followers engaged and personalized. You can use Twitter tools and other social media management tools such as Social Quant to increase your relevant followers. These tools make use of data and analytics to scrutinize relevant conversations and find suitable users. When tweeting, do not tweet blindly. Select engaging keywords to generate more attention and garner more followers.

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Make Use of Influencers

Using influencers to promote brands and products is one of the most significant Twitter trends at the moment. Influencers are individuals who have a considerable social following, and they know how to influence consumer trends. You need to identify influencers in your field since they have followers who are in your market niche. Most brands enjoying success on Twitter are using influencers to reach to more clients.

Twitter Ads

In your email list, you have people who have already decided to want to hear from you. You can target them with your Twitter ads. Do not just publish blind ads; you can use tailored audiences to match your mailing list that way when you have something to promote twitter will send the announcements directly to those people. It is a personalized way of growing your business.

Monitor Your Brand Name

Make use of the search feature on Twitter to find out who the searches you have regarding your name, your brand and your products. If you have positive tweets remember to thank the person. If you get a negative tweet, apologize in public, address their concern and let them know that their concern has been addressed. If they are impressed with the way you have handled their concern, ask them if they mind sharing their satisfaction on Twitter. The idea is here is everyone is watching you; it’s not about just that one customer.

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Use the pin tweet feature.

Twitter allows you to pin a tweet that you have chosen to be the most important one. The beauty of it is when someone visits your twitter account they will not see just random tweets about how your day is going. They will see that great tweet about your business or yourself. A pinned tweet will offer you a good publicity and attention to your most recent content as well as promotions that you are currently running. No one will miss what you think every person who visits your account should know about your business.

10 Features Your Small Business Website Must Have

Date: November 20, 2016 Author: hpwebz

No small business today can survive without a well-designed website. Yet, many people remain confused on how to get started with their website’s design. Every website starts with some basic characteristics. Getting Started 1. Domain Name: The first thing that you will need is a domain name that is brandable so that people instantly know… Continue reading…

Reasons We Love Our Hometown of Miami

Date: November 15, 2016 Author: hpwebz

There are many reasons to love living in Miami. Our love affair with the Magic City started on a spring break trip here in college. Now when we aren’t working, we get to soak up the beach, the exhilarating night life, and amazing cuisine. Here we share some of the top reasons we love our… Continue reading…

Keys to Crafting Perfect On-Page Content

Date: November 8, 2016 Author: hpwebz Comments: Leave a reply

When you’re building a website, it’s important to write web copy that ranks and converts. The latest SEO tactics will come and go, but there are basic principles that have stood the test of time and will continue to be useful for the foreseeable future. This article lays out four keys to crafting perfect on-page… Continue reading…

Things to Do Before Building a Website

Date: November 2, 2016 Author: hpwebz Comments: Leave a reply

If you want to create a successful website, there are certain steps you must take before you get started. There are millions of websites online today, making it harder than ever to stand out and attract visitors. To have the best chance of capturing an online audience, you should do some careful planning. Here are some things you should think through before building a site.

1. Know Your Audience

Who is your audience? The answer to this question will determine the style of your website, the topics you cover and the kind of features you offer. It’s often helpful to target a specific niche rather than making your target audience broad. For example, if your website is on the topic of weight loss, you might make it more specific by focusing on Paleo diets, weight loss for women, or low carb diets. By identifying your audience, you can more easily pinpoint the best topic and craft content that speaks to your desired demographic.

2. Identify Your Goals

What’s the purpose of the website? Are you selling a product, building a mailing list, or just trying to connect with people who share your hobby? This will determine what kind of features you place on your site. If your approach is content marketing, you’ll want to publish lots of useful articles. If you’re building an opt-in list, you’ll need an engaging offer to get people to sign up. Identifying your goals will be helpful in choosing how you build your site.

3. Buy a Domain

Your domain is your online address. Your domain should match the topic of your website. It’s best to have a domain that’s easy for people to remember and pronounce. While visitors will often reach your site by clicking on a link, it’s also nice to have an URL that you can easily fit on your business card. You can buy your domain from a domain registrar. Many web hosting companies that also sell domains will include domain registration with a web hosting package. When choosing a domain name, make sure you consider how it will affect your strategy for search engine optimization.

4. Choose a Platform

There are now more tools than ever to build a website. If you have programming skills or have a designer, you can have a site built from scratch. If you are less tech-savvy, you can use a website builder supplied by your web host. For example, a simple WordPress site may be enough for someone creating a food or photography blog, while an e-commerce site might demand a shopper-friendly platform like Shopify.

5. Have a Plan for Attracting Visitors

Every website needs visitors. You should have a traffic generating strategy from the onset. This may include one or more of the following tactics.

  • Paid advertising, such as pay-per-click ads.
  • Social media marketing on sites such as Twitter, Facebook, Pinterest, or other social media platforms.
  • Content marketing, including publishing your own content and getting content published elsewhere that links back to your site.
  • Search engine optimization: It’s important to focus on both on-site and off-site SEO strategies. Before you start designing a site or even selecting a theme, sit down and discuss a digital marketing plan with an SEO expert. They can walk you through everything from selecting an ideal domain name to setting up an ideal URL structure to perfecting your title tags and meta descriptions.

These are some of the factors you should consider before starting a website. It’s better to begin with a plan rather than try to make it all up as you go along. Once you identify your audience and create a strategy for getting visitors, you have a better chance of making your website a success.